Privacy Notice

TRAFFIX PRIVACY STATEMENT

TRAFFIX Group Inc. and our affiliates and subsidiaries (including but not limited to TRAFFIX USA Inc., TRAFFIX Fleet Inc., SK Cornerstone Group Inc., Smart Fleet Funding Inc., TRAFFIX Solutions Ltd., TRAFFIX Works Ltd., TRAFFIX Global Works Ltd., TRAFFIX Ontario Limited, TRAFFIX Logística De Alto Rendimiento S. De R.L. De C.V., and TRAFFIX Trucks Inc.) and each of their directors, officers, employees, and authorized representative (collectively “Company” or “We”) collects, uses, discloses, and applies the information collected when you use or access our online website (such as https://www.TRAFFIX.com), products, services and applications (collectively, the “TRAFFIX Services”).

Please Read the Following Carefully

By using the TRAFFIX site, the TRAFFIX Services, or interacting with us, you are agreeing to this Privacy Notice. Please read the following carefully to understand:

• How we collect, use, disclose, and protect the personal information of our customers and website users (“you“);
• The types of information we may collect from you or that you may provide when you visit this website and such other website and webpage upon which this Notice is posted (our “Website“); and
• Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this Notice unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

What is Included in this Notice

This Notice applies to information we collect, use, or disclose about you:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this Notice.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. This Notice does not apply to any third- party websites, applications, or services or to any personal or other information that you may provide to third parties. We do not control these third-party websites, and we encourage you to read the privacy Notice of every website you visit.

Exclusions to this Notice

This Notice DOES NOT apply to information that:

• We collect offline or through any other means, including on any other Company or third-party website.
• You provide to, or is collected by, any third party, through any application or content (including advertising) that may link to or be accessible from or on the Website.
• Other sources.

Your Consent

Please read this Notice carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you indicate that you have read, understand, accept, and consent to the practices described in this Notice.

Changes to this Notice

This Notice may change from time to time. In the event that we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Notice. Your continued use of or access to this Website after we make changes indicates that you accept and consent to those changes, so please check the Last Updated date periodically for updates. Solely to the extent required by applicable law, we will notify you in advance of any material changes to this Notice and obtain your consent to any new ways that we collect, use, and disclose your personal information. We encourage you to review our Privacy Notice whenever you use TRAFFIX Services to stay informed of ways you can protect your privacy.

Information We Collect About You

We collect and use several types of information from and about you, including:

• Individual and Business Contact Information, that we can reasonably use to directly or indirectly identify you, such as your name, company name, physical address, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, billing and account information and any other identifier we may use to contact you (“Contact Information“).
• Other information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.
• Technical information, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details.
• Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.
• Accounts. To sign up for an account (where that option is made available to you), you must provide specific information, such as your first and last name, email address, a username, and password. Once you are registered, when you login to your account (where that option is made available to you), we will collect your login information to facilitate your access to, and to administer, your account.
• Contact Forms and Requests for Information or Support. To contact us for more information, quotes for our applicable products and services, or to request support via the Website, you will need to provide your contact information (as discussed above) as applicable, as well as (to the extent applicable) details of the products or services you are interested in, the company you work for, a link to your business website, the event or convention you are interested in, attended or organizing, and the subject matter in which you are interested.
• Marketing Communications. If you sign up or otherwise opt in to receive blog updates, promotional or marketing communications, or other communications from us, whether you are located in Canada, U.S. or Mexico (or elsewhere), you will need to provide your email address. We will use this information to send you updates, marketing, and promotional, as well as other electronic communications. You may opt out of receiving updates and other emails from us at any time by following the unsubscribe instructions in the applicable email or by contacting us using the contact information provided below. Note that even if you opt out of receiving promotional communications from Company, you may still receive administrative communications from us with respect to your use of the Website. We may use third-party email providers to deliver these communications to you.
• Shipment Information: We store information which allows us to provide logistical services through various apps. We obtain information including but not limited to:
  • Shipment contact information (such as shipping-related contact details like sender’s and consignee’s name, physical or email address, and phone or fax number);
  • Business contact information (such as job title, department and name of organization);
  • Government-issued identification documents (such as social security, driver’s license, state Identification card, or passport number to verify your identity for the purposes of conducting customs business on your behalf), considered sensitive personal information under certain privacy laws;
  • Country of origin information (from which country you are accessing the website);
  • Payment and financial information (such as financial account information used for payment purposes and/or information that may be contained in a consumer report);
  • Contact information for colleagues, business partners or other people you would like us to contact;
  • Content you provide (such as photographs, articles and comments);
  • Mobile device unique identifier;
  • Geo-location data; and
  • Other information that may be provided to us to obtain TRAFFIX Services (such as language preference)
• Job Applications. If you submit a resume, job application, or related materials or other information to us or through the Site, we may use that information to evaluate your qualifications and consider or respond to your inquiry or application. Your submission of a resume, job application, or related information does not in any way require Company to review that information or consider you for employment. To view career opportunities at Company or to submit a job application you may be redirected to an online career portal operated by a third party. We encourage you to review any terms and privacy policies posted on that portal.
• Sensitive Personal Information. Certain jurisdictions provide special categories of personal information that are considered sensitive under applicable law. We collect and use your sensitive personal information for the following legitimate business purposes:
  • to carry out our obligations under applicable law;
  • for the performance of an agreement with you and to provide services requested by you and as reasonably expected in the context of such performance;
  • to protect our legal interests and to ensure the physical safety of ourselves and other individuals;
  • as otherwise required by law; and
  • For other purposes, with your prior consent.

How We Collect Information About You

We use different methods to collect your information, including through:

• Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise;
• User contributions. You may also provide information for us to publish or display on public Website areas or transmit to other Website users or third parties;
• Automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies; and
• Third parties or publicly available sources, for example, our business partners.

Information We Collect Through Cookies and Other Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, approximate location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

The information we collect automatically is statistical information and may include personal information, and we may maintain it or associate it with personal information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below. We may combine information collected by cookies with other information we collect. For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit the following websites: www.consumer.ftc.gov/articles/0042-online-tracking
  www.allaboutcookies.org; and www.youronlinechoices.eu.
• Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Most browsers automatically accept cookies. Browsers generally also allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete previously stored cookies. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website. You can disable or limit cookies but doing so may impact your use and enjoyment of the Website and other websites. For example, the Website may not be able to be personalized for you, may no longer capture or remember your preferences or other choices you have made on the Website in the past, and may not remember your name or contact information or other information you have entered using the Website, and our website may not recognize the device(s) you use to access the Website.

Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.

Analytics

The Website use third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Website, including when you visit the

Website, URLs of the websites that you visit prior to visiting the Website and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Website’s structure and content.

For more information on how Google uses this data, visit Google’s Privacy Notice and Google’s page on How Google uses data when you use our partners’ sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add- on for each browser you use. Using the Google Analytics Opt-out Browser Add- on will not prevent Company from using other analytics tools and will not prevent data from being sent to the Service itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed below, but that may impact your use and enjoyment of the Service.

Advertising Networks, Personalized Advertising, Remarketing, and Retargeting

From time to time the Website may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads and advertising services provided by Meta (sometimes referred to the Meta “tracking pixel”).

These services collect information about your visits to and interactions with the Website and other websites and will use that information to target advertisements for goods and services and to display those advertisements on other websites. The information collected may be associated with your personal information.

Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Website and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.

To opt out of remarketing advertising provided through Google, you may do so by contacting Google or visiting https://safety.google/. Opting out will not affect your use of the Service.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

How We Respond to Do-Not-Track Signals

Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and tracking technologies.

However, residents of certain U.S. states may opt out by broadcasting an Opt- Out Preference Signal under applicable law, including the Global Privacy Control (GPC), depending on which browsers and/or browser extensions you use that may support such a signal.

Embedded Content

The Website may incorporate content, including feeds, scripts embedded in the Website’s code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. Such content is governed by the applicable third party’s own privacy Notice.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To provide you, if you are a customer, with effective customer service;
• To present our Website and its contents to you;
• To provide you with information, products, or services that you request from us;
• To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it;
• To provide you with notices about your account/subscription, which may also include expiration and renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;
• To notify you about changes to our Website or any products or services we offer or provide through it;
• To improve our Website, products or services, marketing, or customer relationships and experiences;
• To allow you to participate in interactive features, social media, or similar features on our Website;
• To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you;
• If we undergo a change in control, acquisition, merger, reorganization, asset sale (in whole or in part), or similar transaction, we may transfer, sell, share, or otherwise disclose information to the subsequent owner(s) or successor(s) of those transactions. We may also disclose information in connection with the evaluation of those transactions;
• To comply with applicable legal requirements, valid law enforcement requests, governmental agency requests, emergency services, and other necessary third parties for legal, protection, security, and safety purposes (e.g., to comply with laws or regulations, to respond to subpoenas and legal processes, to perform credit checks, to protect the safety of our employees, agents, and customers, or any other person);
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

As a secondary purpose, we may also use your information to contact you about our own goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please use the unsubscribe mechanism at the bottom of our e-mails . For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy Notice:

• To our subsidiaries and affiliates;
• In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our customers and users is among the assets transferred. Your consent is required for this type of transfer. With your consent to this Privacy Policy, you consent the transfer of your personal information as mentioned in this paragraph;
• To advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others. We may also use such aggregate information to help advertisers target a specific audience (for example, men in a specific location). We may make use of the personal information we have collected from you to enable us to display our advertisers’ advertisement to that target audience;
• To third parties to market their products or services to you if you have consented to and not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. For more information, see Choices About How We Use and Disclose Your Information;
• To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization;
• To fulfill the purpose for which you provide it;
• For any other purpose disclosed by us when you provide the information; and
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Transferring Your Personal Information

We may transfer personal information that we collect or that you provide as described in this Notice to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this Notice.

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian, U.S. or Mexican laws. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country

may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this Notice and applicable privacy legislation.

By submitting your personal information or engaging with the Website, you hereby consent to this transfer, storage, or processing.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may not be accessible or may not function properly. For more information about tracking technologies, see Information We Collect Through Cookies and Other Automatic Data Collection Technologies.
• Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for advertising purposes, you can opt-out by using the managing email preferences mechanism at the bottom of our e-mails.
• Promotional Offers from the Company. If you have opted in to receive certain emails from us but no longer wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to privacy@traffix.com If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email. This opt-out does not apply to information provided to the Company as part of a product purchase, warranty registration, product service experience, or other transactions.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt out by sending us an email stating your request to privacy@traffix.com. For this opt-out mechanism to function, you must have your browser set to accept browser cookies.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also access these websites to learn more about online behavioral advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

Data Security

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards, which any Website visitor can view.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you believe we might have any information from or about a child under 16, please contact us at privacy@traffix.com.

Your Choices and Access

The purpose of this section of the Notice is to inform you of our privacy options. Some U.S. states and other jurisdictions outside of the U.S. provide these options and rights to their residents.

Depending on the laws applicable to Company’s processing of your personal information and the location in which you reside, you may have the ability to exercise the rights listed below and in this section of the Notice. Subject to foregoing, in addition to all application limitations, exemptions, or exceptions— regarding our collection and use of your personal information—these rights may include, to the extent applicable:

• Right to Access: You have the right to request access to any of your personal information that we hold. Specifically, you have the right to request the disclosure of (1) what personal information has been collected; (2) the categories of sources from which the personal information was collected; (3) the business or commercial purpose for collection or selling personal information; (4) the categories of third parties with whom we share personal information; and (5) the specific pieces of personal information we have collected about you.
• Right to Data Portability: You have the right to receive all such personal information about you from Company in a structured, commonly used and machine-readable format, and also to require us to transmit it to another entity where this is technically feasible.
• Right to Deletion: You have the right to request the deletion of your personal information that we have collected.
• Right to Correction: You have the right to request the correction of your personal information that we collected.
• Right to Withdraw Consent: In the event your personal information is processed on the basis of your consent, you have the right to withdraw consent at any time with effect for the future.
• Right to Object to the Processing of your Personal Information: In the event you object to the use of your personal information for specific purposes.
• Right to Limit the Use or Disclosure of Your Personal Information: As indicated above in this Privacy Policy.

To exercise these rights, please see the “Exercise Your Rights” section of the Notice below. Additionally, if you have any concerns, complaints, or other issues with regard to our collection, use or other processing of your personal information, please contact us via the means set forth under the “Contact Information and Challenging Compliance” section of the Notice below.

Additional Information for Certain U.S. Residents

Certain U.S. states require additional disclosures and provide users residing in such U.S. states with additional choices and rights. This section of the Notice only applies to individuals located in such U.S. states and where such U.S. state data protection laws apply to Company’s processing of your personal information.

Collection.

In addition to and consistent with the uses and disclosures described in this Notice above we and our suppliers may use and disclose information that we collected as described below:

Personal Information	We collect the following subcategories of personal information:	We collect such personal information for the following purposes:
Identifiers and Sensitive Personal Information	First and last name, date of birth, physical address, telephone number, cellphone number, email address.	Performing and providing the Website to you, providing customer services, verifying user information, facilitating access to the Website. Administering your account. To communicate with you and send you information about our products or services, or to respond to your request for information or the Website. To send promotional communications about us, to the extent permitted by applicable law.
Protected Classifications and Characteristics under Applicable Law	Age, sex (including gender and gender identity).	You can voluntarily provide us with this information. We may use it for demographic analysis and to better understand our users to provide the Website to you.
Internet or other electronic network activity information	IP addresses, log files, login information, and cookies and device information (e.g., online activity such as date and time of accessing our websites, website addresses accessed, the length of website visit).	Analytical purposes, including, without limitation, to help us improve your access to the Website (for example, by remembering your contact and other information when you access or use the Website), to identify repeat visitors to the Website, to track how you access and use the Website, to learn when and how users visit the Website, to learn how popular Website pages are and aren’t, to learn which search terms are used to find the Website, to learn which websites direct you to the Website, to helpdisplay certain information on the Website, and to improve your enjoyment of the Website.
		To target advertisements for goods and services and to display those advertisements on other websites. To administer the Website and its servers, to generate statistical information, to monitor and analyze Website traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve the Website.
Approximate Geolocation	Physical address; IP address, work / business address, state, region.	To communicate with you and send you information about our products or services, or to respond to your request for information or products and services. To send you promotional communications about us and our Website, to the extent permitted by law.
Professional or employment- related information	Business contact information, including, but not limited to, job title, place of employment, business phone number, business address.	Performing and providing the Website, including, without limitation, providing customer services, verifying user information, facilitating access to the Website. Administering your account. Communicating with users who have requested support, information, or Website. To send you promotional communications about us and our Website, to the extent permitted by law
Audio, electronic, visual, or similar information	Photographs and avatars you upload to your account.	To administer your account and identify you.
Inferences from other personal information	Preferences, behaviors, characteristics (including, for example, age gender, race, and marital status), and similar information.	Performing and providing the Website, including, without limitation, providing customer services, verifying user information, facilitating access to the Website. Administering your account. Analytical purposes to analyze the use of, and to enhance our, Website.
		To develop and create aggregated and/or deidentified data.

Sources.

Consistent with the Notice above, we collect certain categories of personal information directly from you and, in some circumstances, third parties. The categories of sources that we collect personal information from in the prior 12 months includes the following:

• Company’s third party service providers;
• Online advertising networks;
• Affiliated and related companies
• Third party websites and mobile applications (e.g., websites that share information with us or our advertising partners);
• Social media companies;
• Our Website; and
• Your communications with us.

Rights.

Applicable laws in your jurisdiction may grant you certain rights—subject to all applicable limitations, exemptions, or exceptions—regarding our collection and use of your personal information. In addition to those rights set forth in the

“Your Choices and Access” section of the Notice above, these rights may include, to the extent applicable and to the extent granted under applicable law:

• The right to opt-out of the automated profiling of your personal information in furtherance of decisions that produce legal or similarly significant effects concerning you;
• The right to opt-out of targeted advertising and the sharing of personal information that is shared for cross-contextual behavioral advertising purposes;
• The right to opt-out of the sale of your personal information;
• The right to limit our processing (or completely opt-out, if allowed under applicable law) of sensitive personal information to what is necessary; and
• The right to not be discriminated against due to your exercise of your rights under applicable law. We do not discriminate against users for exercising the rights granted to them under applicable law.

Selling and Sharing.

We do not sell your personal data as the concept of “selling” is traditionally understood as being the exchange of something for money. However, we sell your personal data to, and share your personal data with, third parties for the purpose of cross-contextual behavioral advertising purposes (e.g., targeted advertising and remarketing). Applicable U.S. state data protection laws hold such disclosures and sharing to be considered “selling” or “sharing”. Therefore, you have the right to opt out of such selling and sharing. In the preceding 12 months, we have sold or shared the following categories of personal data with the following categories of third parties and for the following purposes:

Category of Personal Data Sold or Shared	Category of Third-Party Recipient	Purpose
Identifiers	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross- contextual behavioral advertising). Specifically, to target advertisements for goods and services and to display those advertisements on other websites.
Internet or other electronic network activity information	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross- contextual behavioral advertising). Specifically, to target advertisements for goods and services and to display those advertisements on other websites.

You have the right to opt out of the selling or sharing of your personal data as described herein. You may exercise this right to opt out by contacting us through the methods set forth below under the “Exercise Your Rights” section of the Notice, or by clicking the “DO NOT SELL OR SHARE MY PERSONAL INFORMATION”.

We do not knowingly sell or share for cross-contextual behavioral advertising purposes, the personal data of anyone under the age of 16 years old. See the “Children Under the Age of 16” section of this Notice below for more information.

Additional Information for Canadian Residents

If you are a Canadian resident, in addition to those rights set forth in the “Your Choices and Access” section of the Notice above, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada and/or the applicable Canadian provincial regulatory body if you believe that the collection and use of your personal information violates this Notice or applicable law.

Additional Information for Residents of Mexico

If you are a Mexican resident, in addition to those rights set forth in the “Your Choices and Access” section of the Notice above, you have the right to revoke your consent and to limit the use or disclosure of your personal data.

Exercise Your Rights

If this Notice expressly stated above that you have certain rights or applicable law grants you certain rights as it relates to this Notice and information collected hereunder, you may submit a verifiable request to us by email at privacy@traffix.com.

Only you or a registered agent (if and only as permitted under applicable law) that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you have a registered agent act on your behalf, we have the right to authenticate such agent’s authority to act. Without limiting the foregoing, the verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We will respond to your request within the applicable timeframe required under applicable law. If we deny your request, you can appeal such denial by emailing us at privacy@traffix.com.

Withdrawing Your Consent

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at privacy@traffix.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

Contact Information and Challenging Compliance

We welcome your questions, comments, and requests regarding this privacy Notice and our privacy practices. Please contact us at:

TRAFFIX
Attn: Privacy Team
1-375 Wheelabrator Way. Milton, ON. L9T 3C1 privacy@traffix.com

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this Notice, and with applicable privacy laws. To discuss our compliance with this Notice please contact our Privacy Officer using the contact information listed above.